{"product_id":"the-peanut-principle","title":"The Peanut Principle","description":"\u003ch2\u003eDo you know how to catch a monkey?\u003c\/h2\u003e\u003cp\u003eDrop a peanut into a hollowed-out coconut. The monkey grabs it—and won't let go, even as the trap closes.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Peanut Principle\u003c\/em\u003e argues companies do the same. Technology changes; human nature doesn't.\u003c\/p\u003e\u003cp\u003eThrough the stories of Sears, Kodak, Motorola, BlackBerry, and Borders, entrepreneur Norb Svanascini shows how some of the most powerful businesses in American history collapsed—because they wouldn't let go of their peanut.\u003c\/p\u003e\u003cp\u003ePart business history, part life philosophy, it's a book about change, courage, and knowing when it's time to move on.\u003c\/p\u003e\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWhy Sears, Kodak, Motorola, BlackBerry, and Borders fell—and what they refused to let go of\u003c\/li\u003e\n\u003cli\u003eThe psychology behind why smart people and great companies resist change\u003c\/li\u003e\n\u003cli\u003eA framework for recognizing your own \"peanut\" before it's too late\u003c\/li\u003e\n\u003cli\u003eLessons for entrepreneurs, executives, and anyone navigating change\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIn business and in life, it's all about learning when it's time to let go.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Norb Svanascini","offers":[{"title":"Default Title","offer_id":51452620210422,"sku":"TPP-HB-001","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/4818\/0726\/files\/Screenshot_2026-08-10_121922.png?v=1786382391","url":"https:\/\/thepeanutprinciple.com\/products\/the-peanut-principle","provider":"My Store","version":"1.0","type":"link"}