The Peanut Principle

Do you know how to catch a monkey?

Drop a peanut into a hollowed-out coconut. The monkey grabs it—and won't let go, even as the trap closes.

The Peanut Principle argues companies do the same. Technology changes; human nature doesn't.

Through the stories of Sears, Kodak, Motorola, BlackBerry, and Borders, entrepreneur Norb Svanascini shows how some of the most powerful businesses in American history collapsed—because they wouldn't let go of their peanut.

Part business history, part life philosophy, it's a book about change, courage, and knowing when it's time to move on.

What's Inside

• Why Sears, Kodak, Motorola, BlackBerry, and Borders fell—and what they refused to let go of
• The psychology behind why smart people and great companies resist change
• A framework for recognizing your own "peanut" before it's too late
• Lessons for entrepreneurs, executives, and anyone navigating change

In business and in life, it's all about learning when it's time to let go.